Executive Summary

Increased an FMCG (Fast Moving Consumer Goods) company’s e-commerce revenue from $200,000 a year to $10,000,000 a year. Facebook ads were optimized and provided a 5x increase compared to the previous agency who was handling the account.

Problem

This Asian food company has been a fairly well-known brand in the industry with little online presence. The company was signed up with a marketing agency that did not know the market. The agency lacked the knowledge to scale businesses from 6 figures as well. Also, another problem was that the Asian food company did not have a solid e-commerce operation and marketing strategy for the e-commerce operation

Solution

Analyze and setup all marketing platforms, created campaigns that aligned with company offers, execution of marketing campaigns.

Strategy

Google Ads, Display Ads, Facebook Ads, Affiliate Marketing, Influencer Marketing

More insights

The previous facebook ad agency was doing about $93,000 in sales per month. We increased it to $517,000 in 2 months. The ad spend was $9,300 and the ROAS (return on ad spent) was 55.39x. The average industry standard ROAS is 3x - 4x, with good marketers able to achieve a ROAS of 5x.

Conclusion

The client was impressed by seeing the results. Furthermore, the client found out that scaling e-commerce must have a grand strategy with a solid team. With our years of e-commerce experience, we crafted and executed marketing campaigns that resonated with the target audience to increase sales by magnitudes.